01Bakery / food e-commerce
Ismail
Dev & UX
Product design and front-end engineering for brands that ship.
I build the thing I designed. No handoff, no translation loss, no compromise between how it looks and how it runs. Five brands trusted me with their storefront and their identity at the same time — this is what came out.
Origin
Every build startsfrom first principles
01 Design 02 Build 03 Ship
Available for new work
Selected work05 live
Shipped and running
02Clothing brand
Eraclo Athletics
03Sports manufacturer & exporter
Jungle Sports
04Visa consultancy
Globevia
05Female clothing brand
Aabha Posh
0Brands shipped0Live in production
Client words05 brands
What they said after launch
Honestly we just needed something that could take orders. We ended up with the branding sorted at the same time, which we weren’t expecting. What I appreciate most is that when I ask for a change it gets done that week — it doesn’t get passed to someone else first.
Papa E BakeryBakery e-commerce · United States · 2026
papaebakery.shop ↗
Six years now. He has redesigned the store twice and never once handed us to a developer who didn’t get the brand. Drops go up on time. That is the whole review.
Eraclo AthleticsClothing brand · Pakistan · 2020
eraclo.store ↗
The site is quick and it doesn’t fall apart on a phone, which the old one did constantly. He rebuilt it in less time than we had budgeted and actually replied to messages while he was doing it.
Jungle SportsSports e-commerce · Pakistan · 2024
junglesports.shop ↗
What we signed off in the design is what went live — no “that’s not possible in code” halfway through the build. He is the only person we have used since 2023.
GlobeviaWeb platform · Pakistan · 2023
globevia.site ↗
He spent the first week asking about the clothes and the customers before he showed us a single screen. You can see it in the result. He still checks in months after launch, which nobody else did.
Aabha PoshFashion e-commerce · Pakistan · 2025
aabhaposh.shop ↗
CapabilitiesOne mind, two systems
Design
- Brand identity
- UI/UX design
- Design systems
- E-commerce UX
- Prototyping
- Art direction
Engineering
- Front-end development
- Next.js / React
- Shopify builds
- Performance optimisation
- Responsive systems
- Animation & WebGL
01
Understand
What the brand sells, who buys it, and where the current site loses them. Constraints get written down before anything is drawn.
02
Design
Identity and interface at the same time, in the medium they will ship in. Type, motion and layout decided against the real catalogue.
03
Build
The same person writes the front end. Nothing is lost in handoff because there is no handoff — components carry the design decisions.
04
Ship
Performance, accessibility and content checks, then it goes live and stays supported. Every project above is running right now.
FounderMuhammad Ismail
Designer & Front-end Developer
“A design is only an opinion until something compiles. I stay in the room long enough to turn mine into a working thing.”
— Muhammad Ismail
Contact
ismaildevux@gmail.com
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